Health Check: Low Email Open Rate

Health Check: Low Email Open Rate

System Health Check: Low Email Open Rate

Severity: Medium

Description:
Your current email open rate is below 50%, while industry averages range between 60-80%.

Importance:
A higher email open rate is essential for driving conversions and maximizing revenue. The more guests who open your emails, the greater the likelihood they will engage with your offers, such as room upgrades and extras.

How to Fix:

  1. Optimize Email Timing:
    • Adjust the timing of your email campaigns to align with best practices. Sending emails between 10 AM and 4 PM, ideally 3-5 days before the guest's arrival, can significantly improve open rates.
  2. Refine Email Subject Lines:
    • Craft compelling subject lines that encourage guests to open the email. Consider using phrases like "About Your Reservation at..." or "Upgrade Your Stay at..." to grab attention and convey relevance.
  3. Email Setup:
    • Navigate to Setup > Emails in the UpsellGuru Platform to make adjustments.
      • Timing: Adjust scheduling and content to better align with guest behavior.
      • Text Content: Refine the email message to ensure it's persuasive and engaging.

Consult with Customer Care:

  • For additional guidance on improving your email open rate and overall strategy, reach out to our Customer Care team. They can provide expert advice tailored to your specific needs.

    • Related Articles

    • Health Check: Low Email Click Rate

      System Health Check: Low Email Click Rate Severity: Medium Description: Your current email click rate is below 30%, while industry averages range between 40-50%. Importance: A higher email click rate is crucial for driving conversions and maximizing ...

    • Health Check: No Monthly Target Created

      System Health Check: No Monthly On-Arrival Target Created Severity: High Description: Your hotel has not indicated a monthly upsell Target for the coming month for your On-Arrival Program. This omission means that there is no specific monthly goal ...

    • Health Check: Limited Number of Room Upgrades Offered

      System Health Check: Limited Number of Room Upgrades Offered Severity: Medium Description: Room upgrades are currently being offered to less than 30% of the guests through email. Importance: Room upgrades are among the most profitable upsells for a ...

    • Email A/B Testing

      Setup > Emails > Content A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of an email against each other to determine which one performs better. Use cases: (1). Create 2 templates with different ...

    • Health Check: Room Availability Report Not Created

      System Health Check: Room Availability Report Not Created Severity: Medium Description: We are not receiving your room availability data from Opera On Prem. This data is essential for managing and optimizing room upgrades and ensuring dynamic ...