Health Check: Low Email Click Rate
System Health Check: Low Email Click Rate
Severity: Medium
Description: Your
current email click rate is below 30%, while industry averages range between
40-50%.
Importance: A higher
email click rate is crucial for driving conversions and maximizing revenue. The
more guests who engage with your email’s call to action, the greater the
likelihood of them making a purchase, including room upgrades and extras.
How to Fix:
- Review Your Call to Action:
- Make your call to action (CTA) clear and
compelling. Consider using phrases like "Upgrade Now,"
"Upgrade Now, Pay Later," or "Upgrade Your Stay" to
capture attention and encourage clicks.
- Enhance the Email Message:
- Ensure your email content is enticing and
directly highlights the value of your offers. Keep the message short and
to the point, emphasizing what the guest can gain by clicking.
- Optimize Email Timing:
- Adjust the timing of your email campaigns. Best
practices suggest sending emails between 10 AM and 4 PM, ideally 3-5 days
before the guest's arrival, to maximize engagement.
- Use High-Quality Images:
- Incorporate appealing images of room upgrades
and other offers within your emails. Visual elements can significantly boost
interest and click-through rates.
Where to Find These Settings:
- Email Setup:
Navigate to Setup > Emails in the UpsellGuru Platform.
- Templates:
Manage the look and feel of your emails.
- Timing:
Adjust scheduling and content to optimize engagement.
- Text Content:
Refine the email message to make it more persuasive.
Consult with
Customer Care:
- For further guidance on improving your email
strategy, reach out to our Customer Care team for expert advice and
recommendations.
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